Rosslyn Group Incorporated provides marketing services, in the Washington DC area, for small and medium size companies operating in government systems engineering and information systems fields. RGI provides market representation and technical business development support for companies who want to find new outlets for their product lines. In helping to build long term relationships with current and potential customers, RGI becomes involved in our clients' marketing program. This involves building a network and long term relationships with key government and industry decision makers. Company personnel have strong networks in the federal marketplace and among prime contractors which we use for our clients' benefit.
Rosslyn Group delivers planning and technical marketing assistance. This involves knowledgeable and ethical people developing strategic and marketing plans and successfully executing the plans. Within the marketing process, the primary decision to be made is the messages that are going to be carried to the customer base. Interaction with the customer is a joint RGI and client iterative process that builds rapport. Constant communication draws out the problems and requirements of the customer. Solutions to these problems need to be developed with the help of the client engineering staff and carried back to the customer. RGI has knowledgeable technically qualified people who are accomplished in this interface process.
Successful marketing leads to opportunities for sole source procurements and better positioning for competitive procurements. The preparation of the proposal must be a marketing and technical staff joint enterprise. RGI assists or carries out marketing responsibilities that include understanding customer requirements, developing winning themes, managing proposal development, and managing the red team function. RGI's ability to craft winning proposals is the bottom line in securing new business for its clients.
Developing strategic relationships is the key element to growth in the marketplace of the future. Strategic alliances are very important in the federal marketplace. Government customers are looking for industry to offer complete and packaged solutions to their problems. RGI has an extensive network which helps client companies establish strategic partnerships. This network includes government, industry and foreign contacts.
Rosslyn Group fills the niche of supplementing a marketing department or providing a full range of business development services. Our people all have experience in the marketing field and concentrate in areas of expertise. We, as a marketing boutique company, serve our clients by providing Washington DC capital area connections, technical knowledge, experienced professionals .
