| WeatherEye Initiates Service
to Drive Retail Customers to Dealers Driving Customers
to YouTM
Driving
Customers to YouTM is Geared Toward the National
Distributor
Nashua –
May 10, 1999 – WeatherEye announced the formal rollout
of a service to help product manufacturers and distributors
direct retail customers to dealers closest to them. Tabbed "Driving
Customers to You"TM, it provides specific e-commerce
tools that help link dealers with buyers. It is an alternative
to developing and integrating the capability in-house. Implementing
specialized Web features across multiple suppliers makes business
sense.
"During
initial operational trials, the service effectively drove the
e-commerce public to traditional brick and mortar businesses,"
said Bill Joransen, WeatherEye’s President. "One of
the goals is to provide a means to draw potential e-commerce
customers with specific product interest to the end provider
who will deliver, install and service the product. Many industries
can benefit from this service such as home improvement, the
building trades and automotive after market industries, just
to name a few."
Pricing
An initialization
and setup fee of $4,500 provides all functionality. Service
initialization includes dealer data import, parameter setup,
environment customization and web page standardization. Optional
services are available to meet unique requirements. In addition,
a maintenance and hosting fee is charged to maintain changes
in search criteria. The fee is generally $250 per month, but
can vary depending on specific services. |
How Does the Service Work?
The average web surfer finds a product of interest
and wants to see and touch the product. Most manufacturers and
distributors leave the customer hanging, unable to locate the
closest dealer. Although some provide a dealer list, very few
help the inquirer to find the closest. WeatherEye cost effectively
bridges this gap. By maintaining the manufacturers and distributors
dealer data base cross referenced to location, and transparent
to the users, the closed dealer will be returned by WeatherEye
and linked back to the distributor’s web site.
Service is Self Contained and Remotely Integrated
WeatherEye provides full hosting and processing
services tailored to each customer’s business needs. The
service is provided with modular access. This enables webmasters
to selectively integrate modules within their Web.
- Provides
list of closest dealers – the number is selective
- Collects
contact data
- Provides
contact data to customer
- Provides
remote dealer database administration
- Dealer
notification
See
a Site in Action
In support
of promotional campaigns, The Astrup Company provides individual inquires
with a list of the closest four dealers.
|
